Emerging Tech Network #18 - Curious By Design

Louise Ioannou - Publisher Nat Geo Kids & Little Kids

What does trust actually mean when your audience is eight years old and their parents are watching everything you do? Louise Ioannou, Publisher of National Geographic Kids, joined the Emerging Tech Network to talk about building a brand that families genuinely believe in, and what that means for every technology decision she makes. This is a rare perspective for tech companies working in media. A publisher who knows exactly what her brand stands for, exactly who she is protecting, and exactly what she needs technology to do to serve that. If you want to understand what a values-led publisher really looks for in a tech partner, start here.