Emerging Tech Network #19 - Metrics that Matter

https://vimeo.com/1210220241?fl=ip&fe=ec

Lucy Alexander - Director Insight and Analytics at the FT

Lucy Alexander has spent ten years at the FT doing exactly that. In this session of the Emerging Tech Network she gets into why the metrics that used to matter probably don't anymore, how the FT built a framework that the whole business could actually use, and what happens to the reader relationship when AI starts mediating it for you.

This is one of those conversations that sounds like it's about data but is really about something much more fundamental. How do you stay close to your audience when the platforms keep moving? What does sovereignty over your content and your customer actually mean in practice? And what should tech companies building for the future of news actually be solving for?

Lucy brings a perspective that's rare. She's sat at the intersection of commercial ambition and editorial integrity inside one of the few news organisations that has genuinely made subscription work at scale. Honest, sharp, and no waffle.