Emerging Tech Network #12 - The Big Build, A Reach Plc Case Study

In this episode, Andrew Webb introduces the Network to Ben and Fiona from Reach to unpack the build-or-buy dilemma behind the creation of Mantis, the AI-powered brand safety and contextual platform built by publishers, for publishers. They reveal how Reach turned frustration with ad-tech middlemen into innovation — helping news brands reclaim revenue lost to keyword blocking and outdated tech. Expect sharp insights on AI’s role in media, publisher survival in the open web, and how Mantis is powering a fightback for quality journalism in a world dominated by YouTube, CTV, and retail media.