Emerging Tech Network #13 - The Centre for Attention - A Mail Metro Media Case Study

In episode 13, the Emerging Tech Network explores the fast moving world of data, attention, and audience insight with Samantha Eales, Head of Commercial Audience Data and Insight at Mail Metro Media. Sam talks openly about managing insight across more than 60 advertising channels from print to digital to a rapidly growing social ecosystem and why truly understanding reader behavior now sits at the heart of modern media. She explains how engagement builds attention, how attention develops into intent, and why that progression matters so much for brands trying to stand out online. The conversation digs into trust, optimisation, and the role of AI, offering a clear look at how one of the UK’s biggest media companies is reshaping measurement, monetisation, and collaboration between editorial and commercial teams. It is an energetic and honest discussion about how data is guiding the future of news and how the industry plans to stay ahead. Enjoy!