Emerging Tech Network #17 - Leadership in the age of AI.

https://vimeo.com/1192621893

Robin Booth - Leadership in the Age of AI

In this session of the Emerging Tech Network, Robin Booth, outgoing MD of EMAP and incoming CEO of Hemming Group, shares what he's actually learned from leading AI transformation in B2B publishing rather than what sounds good on a slide.

The conversation gets into the questions publishers are wrestling with right now. How do you lead change when nobody has a reliable roadmap? When do you build and when do you buy? And what happens to your business model if AI platforms stop sending you traffic altogether?

Robin's answers are direct and grounded in real decisions. Back niche specialists over generic AI tools. Keep costs low enough to just try things. And start thinking not just about how AI improves what you already do but what it might let you do that was previously impossible.

His sharpest observation: the risk of doing nothing is bigger than the risk of doing something. B2B publishing missed the Google moment. Robin is determined not to miss this one.