Power Up the Generalist - Alex Powell - Pixels AI

What are the characteristics of a start up team?

Startups in UK publishing are constantly figuring out how to build the right mix of talent—balancing the adaptability of generalists with the expertise of specialists. Andrew Webb and Alex Powell dive into this challenge, reflecting on how Pixels.ai has grown, with user experience front and center. As companies scale, teams evolve, shifting from broad roles to specialized skills to keep innovation and momentum going.

The conversation expands into marketing—especially in the B2B tech space—where video is playing a bigger role in engagement. They chat about what it takes to break into new markets, particularly the US, and how UK and US publishers approach risk differently. One thing is clear: collaboration matters. Generalists bring fresh ideas, specialists make them happen, and together, they drive real progress. In an industry that’s constantly changing, embracing different perspectives isn’t just helpful—it’s how you stay ahead.