Stack Sessions - Stephen Jones, Maro

https://vimeo.com/1196294284

Stephen Jones, Founder of Maro in conversation with Andrew Webb

Stephen Jones spent nearly two decades as a working journalist before anyone gave him the data to properly understand whether his work was landing. That experience, building PA Media's analytics function from scratch and learning first-hand how hard it is to make data meaningful to a newsroom, is exactly what Maro is built on.

In this session of Stack Sessions, Stephen gets into why publishers are flying blind across the platforms that matter most, what a fair exchange of value with AI companies should actually look like, and why doing less but doing it better is becoming the only strategy that makes sense. He also makes a quietly uncomfortable point about what happens when your content ends up inside ChatGPT or Claude and nobody can tell you how it performed.

Honest, grounded, and worth your time if you care about the future of sustainable journalism.