The Emerging Tech Network #7 - The intersecting world of content and revenue

In an era of digital disruption, National World's Joe Cawthorn and Jade Power are rewriting the playbook for modern journalism. Bridging content strategy and digital monetisation, they tackle the complex challenge of engaging audiences while driving revenue. "We can no longer just rely on sticking a link on Facebook," Joe declares, highlighting the urgent need for innovation. From leveraging local community insights to exploring AI-driven solutions, their conversation reveals a media landscape in transformation. They dissect the balance between editorial integrity, technological advancement, and commercial viability, offering a candid look at how regional news brands are adapting to survive and thrive in an increasingly fragmented digital ecosystem.